New Balance 740 "Black Blue" U740BT2

The New Balance 740 “Black Blue” reintroduces a trusted favourite from the early 2000s, combining the features that made it a dependable choice with thoughtful updates for today’s wearers. Designed for comfort and durability, the 740 remains a versatile option, built to meet the demands of daily life.

Staying true to its heritage, the shoe features a breathable open knit mesh upper and a segmented midsole, ensuring both flexibility and cushioning. The streamlined silhouette reflects its running roots, while angular overlays and two-tone mesh accents add subtle depth. The “Black Blue” colourway, with its combination of Castlerock, Terrarium, and Phantom, creates a balanced and adaptable design.

Durability and practicality are at the heart of the 740’s construction, making it suitable for everyday use, whether for long walks or busy routines. While updated to suit modern expectations, the trainer retains the quality and performance that made it a go-to choice for high-mileage runners in the past.

The New Balance 740 “Black Blue” offers a blend of heritage and function, respecting its origins while delivering the comfort and reliability needed today. Whether rediscovering an old favourite or trying it for the first time, this trainer remains a dependable choice for any occasion.